Importance of MBA and Career Opportunities for an MBA Marketing Graduate

Divyansh Ahuja By Divyansh Ahuja, 19th Jan 2017 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Jobs>Management

In this article, the advantages and the career options available for candidates having completed an MBA programme with specializations in Marketing, have been discussed at length. It also highlights the importance of enrolling in a good MBA college or institution, especially with regard to better campus placement on completing the programme.

Choosing an MBA Specializations

Keeping this growing market requirement in mind, many colleges and universities have introduced Master of Business Administration (MBA) programme to help students hone their skills as managers. However, when you enrol for an MBA programme, it is essential to choose a particular specialization. The candidates who have excellent people skills and can proactively go out promoting a company’s products or services can opt for MBA specializations in Marketing.

Some features of MBA Marketing programmes, especially with regard to career opportunities have been discussed below.

Career Options for MBA Marketing Students

MBA in Marketing will help candidates seek successful careers in the following fields-

1. Marketing Manager: This is a multi-tiered job, wherein you will be required to interact with existing clients of the company. Along with that, you will also be expected to reach out to new clients, develop marketing strategies and position the products or services offered by your employer, strategically to attract more clients. According to market experts, the job of a marketing manager is challenging as well as rewarding.

2. Brand Manager: As a brand manager, you will be expected to promote your company’s products and services through proper branding. You will be expected to hold advertising campaigns, carry out research activities, and acquire information about the demand for the products or services offered by your company in the market and other such details.

3. Market Research Analyst: This is one of the most sought after jobs by candidates completing MBA in Marketing programme. As a market research analyst, you will be expected to carry out market analysis, develop business strategies and oversee their implementation to promote your company’s business. Although challenging, this is an interesting profile as it often requires you to evaluate real time data and make swift decisions.

4. Sales Manager: In this position, you will be responsible for the activities carried out by your sales team. You will need to strategize new sales techniques and train the agents with regard to making successful sales pitches. As a sales manager, you will be monitoring the business development activities of your company.

Thus, as an MBA-in-Marketing graduate, you will have myriad job opportunities. However, it is essential to enroll in a good college that provides a wide range of facilities with regard to campus placements and job opportunities. To get your first job as an MBA-in-Marketing graduate, support of the university or college is absolutely essential. Hence, if you want to pursue an MBA programme, then prepare well for the entrance test and enroll in a MBA university that is capable of providing you with all the support and is equipped with world-class infrastructure.


Mba In Marketing, Mba Programs, Mba Specializations

Meet the author

author avatar Divyansh Ahuja
Sorry, this author hasn't written a bio yet.

Share this page

moderator Peter B. Giblett moderated this page.
If you have any complaints about this content, please let us know


Add a comment
Can't login?